Market footprint
A newer founder-built platform for independent clinics.
PatientNow states that more than 5,000 active locations use its platform worldwide.
EMR comparison
Vela vs PatientNow
PatientNow is an established aesthetic-medicine platform that publicly combines EMR, booking, marketing, payments, photo documentation, and business intelligence. Vela is positioned as a modern clinic operating system that connects clinical work, daily operations, revenue, and intelligence, with Loyalty Flow available as a separate retention layer.
Last reviewed July 29, 2026 · Primary competitor source ↗
Decision lensVelaPatientNow
Clinical scope
Clinical documentation, forms, photos, treatment history, tasks, alerts, and connected patient context.
PatientNow publicly emphasizes aesthetic EMR, cosmetic procedure templates, photo documentation, and specialty workflows.
Operating model
Clinical care, schedule, front desk, inventory, checkout, people operations, and reporting in one system.
PatientNow presents an all-in-one combination of scheduling, EMR, payments, memberships, marketing, photos, and reporting.
Retention
Optional Loyalty Flow separation keeps rewards and campaigns distinct from the clinical operating record.
PatientNow publicly positions marketing and memberships inside its platform.
Vela may fit when
- Clinics comparing a newer operating-system approach with an established aesthetics vendor.
- Teams that want to evaluate how much marketing belongs inside the EMR.
- Owners prioritizing connected daily operations and leadership visibility.
Verify before deciding
- 01Compare workflow depth for your exact specialties.
- 02Test photo migration and historical record usability.
- 03Review payment, messaging, marketing, and implementation costs.
- 04Ask each vendor to demonstrate complete data export.
Direct answers
Comparison questions.
Does PatientNow include an EMR?
Yes. PatientNow describes itself as a complete aesthetic-medicine platform that includes EMR capabilities.
What is Vela's main distinction?
Vela is designed as a clinic operating system, with clinical and operational continuity at the center and specialized loyalty functionality kept in Loyalty Flow.
Run your clinic through both